Blue Buffalo is a family company of pet food makers founded initially by Bill Bishop and his sons Billy and Chris in 2002 to honor their deceased family dog who died from malnutrition and cancer. Being successful business entrepreneurs the Bishop family sort to make their kind of dog food that they would personally feed their furry family members. They made it their motto to bring transparency to the pet food industry not withholding any ingredient used in the making of their products.
Blue Buffalo
Following its IPO in 2015, Blue Buffalo now holds about 6 percent of the United States pet food market, selling both dog and cat food in the wholesome Natural market segment. The company’s sales remain tremendouslydomestic, with only 4 percent of its products being exported(To Canada and a lesser fraction to Mexico and Japan). In 2016, Blue Buffalo revenues scaled 12 percent over the prior years, climbing nearly $1.2billion. Blue Buffalo trades under the same name of its holding company, Blue Buffalo Pet Products, Inc.
Blue Buffalo in November 2016, Blue Buffalo settled a lawsuit with Nestle Purina for $32million. Blue Buffalo also filed a suit against its insurers in an attempt to recover litigation fees and settlement payout.
Most Selling Products Produced by Blue Buffalo
Blue Buffalo has produced some mainstream dog food which has contributed a lot to their revenue and has kept up its reputation of transparency in the dog feed industry and in general pet food market as well.
Blue Wildnerness
Inspired by wolves diet, Blue Wilderness is again free, protein-rich food that contains more of delicious but retains salmon as its main ingredient. Although it is rich in Omega-3 fatty acid, raw salmon retains up to 73% water. After cooking, most of that moisture is diminished, reducing the meat content to just a fraction of its original weight.
Blue Buffalo had a recall in October 2010 due to excess levels of Vitamin D in their foods. Levels were possibly toxic. Foods affected were Blue Wilderness Chicken, Blue Basics Salmon, and Blue Life Protection Large Breed Adult Chicken. A line of Blue Buffalo’s dog food was also affected by the 2007 pet food recalls.
The Ingredients: Deboned salmon, chicken meal, pea protein, peas, tapioca starch, pea starch, dried tomato pomace.
Blue Life Protection Formula
Blue Life Protection Formula dry foods are made with the finest natural ingredients enhanced with minerals and vitamins as claimed by Blue life. The protection formula was designed for holistic health and well being of adult dogs. All formulas come with real meat, whole grain, fruit and garden veggies, plus added Lifescore bits, an accurate blend of nutrients that have been enhanced with a Super seven package of antioxidant-rich ingredients. The protection formula is highly essential for healthy muscle development and curbs for energy for an active life.
Blue Buffalo had a recall in October 2010 because of extreme levels of Vitamin D in their foods. Levels were potentially toxic. Foods affected were The Blue Wilderness Chicken, The Blue Basics Salmon, and The Blue Life Protection Large Breed Adult Chicken. A line of Blue Buffalo’s cat food was also affected by the 2007 pet food recalls.
Some of the ingredients include Omega six Fatty acids, Omega three Fatty acids, and Beta-carotene.
Blue Life Basics
Basics is a grain-free turkey and potato recipe. It is a limited-ingredient diet formulated to reduce food sensitivities and curb food intolerance some dogs experience while maximizing the nutritional value they receive. And because it is a product of Blue Buffalo it is made with only the finest natural ingredients. Real turkey is used as its main ingredient while potato serves as the preliminary supplement, an easily digestible carbohydrate source. It also contains calcium and phosphorus to promote strong teeth and bone as well, while its vitamins, minerals and antioxidant supplements are used for the immune system health.
Some ingredients include Deboned Chicken, Oatmeal, brown rice, Turkey Meal.
Judging by the ingredients quality of Blue Buffalo Basics alone,the Blue Buffalo Basics Limited Ingredient Formula Dog Food looks like average dog food. But the ingredient quality by itself cannot tell the whole story.
As a group, the brand features an average protein content of 23% and a mean fat level of 13%. Together, these numbers suggest a carbohydrate content of 56% for the general product line, fat-to-protein ratio of around 58%. Below-average protein. Below-average fat. And above-average carbs when compared to typical dry dog food.
When you contemplate the protein-boosting effect of the peas, alfalfa meal and flaxseed contained in this recipe and the pea protein contained in other recipes, this looks like the profile of a kibble containing an average amount of meat.